Harvey Norman is a well-established and recognizable retail brand in the consumer electronics, home appliances, furniture, and bedding industries. The company's marketing strategy focuses on offering a wide range of high-quality products at competitive prices, along with exceptional customer service and after-sales support.
To reach its target audience, Harvey Norman utilizes a multi-channel marketing approach, including print and online advertising, email marketing, social media, and in-store promotions. The company also leverages its strong brand reputation and customer loyalty by regularly conducting customer satisfaction surveys and incorporating feedback into its marketing strategies.
Additionally, Harvey Norman offers a range of exclusive and private label products, which helps to differentiate the brand from its competitors and increase customer loyalty. The company also regularly collaborates with leading manufacturers and suppliers to offer limited-time promotions and exclusive product releases.
Overall, Harvey Norman's marketing strategy is centered on offering a convenient, accessible, and high-quality shopping experience for its customers, while continuously working to improve and evolve its offerings and customer service.
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